Jul 26, 2018

Use A Great Start to Comply with the Baby-Friendly Hospital Initiative

With so much attention directed toward breastfeeding and the Baby-Friendly Hospital Initiative lately, we’re here to make it easier for you to educate your families about evidence-based practices that positively impact breastfeeding outcomes.

You can give your clients the best start to breastfeeding by providing them with A Great Start. We’ve updated and improved our content to include best practices that improve breastfeeding: rooming-in, exclusive breastfeeding, and skin-to-skin contact.

The most exciting update is the digital enhancement, powered by YoMingo®, that allows families to watch supporting videos, track feedings and diapers, and use other online tools in your facility, and then at home on any device. By showing people doing things like hand expression and breastfeeding in different positions, the videos really reinforce these and other topics. Being able to watch these videos as often as they need to once they go home is invaluable for new parents. This kind of post-discharge support can help families meet their breastfeeding goals.

You can begin educating your patients with A Great Start from the time they discover they are pregnant until they complete their breastfeeding journey. Here are just a few reasons this content is beneficial to both you and them:

  • You can give your family the book as early as their prenatal breastfeeding class or hospital tour to start educating them on breast anatomy and physiology along with the advantages of breastfeeding. This is an excellent introduction to new parents as they wait on the birth of their baby.
  • A Great Start contains comprehensive positioning and latch-on guidance. It also gives parents information on how to know if their baby is getting enough to eat. Families can refer to the content, videos, feeding log, and diaper tracker at any time from any device.
  • Excellent resources include overcoming challenges during feeding, breast pumping, storage and cleaning guidelines, and a timeline for returning to work. Also included is information on late preterm infants, multiple births, and nutrition while breastfeeding.
  • Finally, we’ve consolidated the most recent standards of care to help lactation consultants meet the needs of their clients more easily and efficiently.

With A Great Start, your guide to breastfeeding, your patients are able to take home everything you’ve taught them. You can also add your own resources like community postpartum support when you customize your book.

If you haven’t seen the newest edition of A Great Start, request your free sample book. We’re happy to answer any questions – just call us at 800 476 2253.

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